How To Streamline Business Operations Using B2B Ecommerce?
Browse, add to shopping cart, checkout. Do these words ring a bell? Chances are that many of us have conducted at least one e-commerce transaction in recent months. E-Commerce is the buying and selling of goods or services, on the Internet. E-Commerce websites are in abundance these days. In Malaysia, we can buy books, clothes and even groceries online, pay our monthly bills with a few clicks of the mouse and even sell off some of our old stuff that we never imagined anyone would want! So, be it a vintage collectable purchased over or that precious bargain RM99 plane ticket from our favourite budget airline, we should all enjoy the wonderful benefits of e-commerce. So what are your choices?, Drive to the local mall or city, search thirty minutes for a parking spot that's probably going to set you back about $25.00 or more, argue with your wife, Get served by some pushy commissioned based sales person with no product knowledge trying to sell something you don't want because what you want is out of stock. More than half the day is gone and it's been a waste of time. We've all had this kind of unpleasant experience. Or You can save a lot of time and money by shopping online and use the time and money you have saved to take your family out for a pleasant lunch and enjoy some quality time together.
Knowing how a product sells internationally can be very helpful as well. Typically I shy away from international selling as shipping can be expensive, items are more likely to get lost or damaged during shipping, and customs delays sometimes upset buyers. That said some products may sell very well in Canada or Australia. Maybe the sales stats for yoga pants in Canada are twice what they are in the USA, and not only that but yoga pants sell for triple the price in Australia that they do in the USA. That would tell me as a seller I should be selling my items internationally as I will be able to sell more and make more money per sale.
Product-based sales tend to have a higher cost and therefore you will tend to lose out on those with only a small budget Information-based sales can start very low (or even no) cost which then allows you to build up future sales of higher-value products.
This obviously only is possible if you get to keep any additional profit from future sales. My own opinion is that the best model encompasses both aspects. Consider low-cost information products which allow you to build up trust and establish value with the client, with the opportunity to up-sell to higher-value products at a later stage. Bear in mind however that information products can have a very high value (and therefore price to the customer) associated with them, so viable businesses do exist where there is essentially no 'product' in the traditional sense.
If you're the owner of a small service business, having a solid Internet marketing plan in place can both increase your name and brand recognition locally in your geographic area, as well as expose you to a whole new set of potential clients throughout the world.
If you have a business plan or vision that is written, you only need to integrate this Internet marketing piece into that existing plan. However, if you are like many of my clients, you carry your business and marketing plans in your head without bothering to commit anything to paper.
Reduce Complexities With Just What You Need: Today, you don't need to buy a whole ERP for your new ecommerce business. Instead, you can choose to have just E-business sales module that will help you complement your online sales. So, all you need to do is add a few product profiles in the B2B ecommerce software and then manage your retail store and catalogue sales online.
Using online business software, you get the advantage of using the right technology infrastructure you need for smooth business operations without increasing your operational costs.